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In 1993 Jurassic Park packed theaters and broke sales records. Most people left the movie in awe of the special effects and unique story line. I walked away with a sales lesson.
Remember the Raptors? They were the intelligent dinosaurs that were contained behind an electrified fence. They did not want to stay penned in so they would systematically test the system for weaknesses, but would never attack the same place twice.
How many times have you approached a client with the same sales strategy? Same pitch? Only to have them say no, over and over again? Now I’m not saying that salespeople are like small viscous dinosaurs (although I have encountered a few), but rather we could learn from the strategy displayed in the film.
Think like the raptors; never attack the same place twice. Think of different angles, and solutions you haven’t offered, benefits you have not explained.
In Jurassic Park, the strategy of the raptors worked, and they escaped. The strategy of the raptors can work for you too.
This article was written by Christine Miller of Miller Sales Consulting. With extensive experience as a highly strategic sales motivator and sales coach, Christine has excelled at building and structuring sales organizations. More sales advice can be found on her LinkedIn page, as well as Medium. Subscribe to her videos on YouTube.